JWT Amsterdam and BMW create new campaign Glance Back

When was the last time you glanced back at your car?

02 MAART 2015, AMSTERDAM, MONDAY 2 MARCH
Samenvatting
It’s a small moment. But it’s there nonetheless. A little glance back once you’ve parked your car. BMW drivers recognise it. They can’t help themselves. It’s a combination of the driving experience, the design and the pride of ownership. When was the last time you glanced back at your car? This subtle moment has been the inspiration for JWT Amsterdam. It makes it a truly BMW worthy campaign which brings the well known pay off "Sheer Driving Pleasure" to life.
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Over J. Walter Thompson Amsterdam

We’re a local agency with international ambitions. Intergalactic ambitions even. To reach that goal we’ve transformed the agency quite drastically. For instance, we only have 3 departments: Think, Do and Make. Why? Because you have to keep it simple this day and age to help your clients face an increasingly complex world.

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