JWT Amsterdam and BMW create new campaign BMWi3

The fully electric BMWi3: driving pleasure reinvented.

19 NOVEMBER 2014, AMSTERDAM
Summary
JWT Amsterdam (www.jwtamsterdam.nl) together with BMW (www.bmw.nl) just launched this new BMWi3 campaign for The Netherlands, featuring a 30’’ TVC with online support.

The story behind the new BMW i3 is extraordinary. Starting with the production process which is fully powered by wind energy, a body constructed from carbon and the use of unique materials such as eucalyptus wood, renewable natural fibres and olive leaf extract.

A fully electric car, without compromise. In all aspects, new and exhilarating. But one thing never changes. It drives like a BMW. More than enough reason for BMW to create a commercial to share this exceptional story with the Netherlands.

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About J. Walter Thompson Amsterdam

We’re a local agency with international ambitions. Intergalactic ambitions even. To reach that goal we’ve transformed the agency quite drastically. For instance, we only have 3 departments: Think, Do and Make. Why? Because you have to keep it simple this day and age to help your clients face an increasingly complex world.

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