JWT Amsterdam brings ‘Night Watch’ to life

To celebrate the reopening of the Rijksmuseum.

A gathering of some 30 gentlemen, members of the Shooting Company of Captain Frans Banninck Cocq – better known as Rembrandt's ‘The Night Watch’ – descended on an unsuspecting shopping centre in Breda in the Dutch province of Brabant.

The appearance turned out to be a stunt for ING, conceived by JWT Amsterdam. The slogan ‘Our Heroes are Back’ is used to announce that, after an absence of one decade, all major pieces in the Rijksmuseum’s collection are back where they belong, and that thanks to main sponsor ING, entrance to the museum is free the first 12 hours after the opening.

Have a look at the film to see what happens when all the members of the Night Watch raid the Barones shopping centre to capture a 17th-century rogue.

* Pictures by: Marco Sweering.

Over J. Walter Thompson Amsterdam

We’re a local agency with international ambitions. Intergalactic ambitions even. To reach that goal we’ve transformed the agency quite drastically. For instance, we only have 3 departments: Think, Do and Make. Why? Because you have to keep it simple this day and age to help your clients face an increasingly complex world.