The most customizable store for the most customizable car

Meet the Opel ADAM.

Meet the new Opel ADAM, the world's most customizable city car. A car as unique as this deserves its own one-of-a-kind space. So we created a brand new two-level concept store in the heart of Amsterdam, which was opened by DJ Hardwell.

Created by JWT Rotterdam and built by Framework, the new ADAM Store is designed out of modular blocks. So just like the ADAM it can be completely customised. Cool coffee bar, unique magazine wall, funky exhibition space and music venue. It’s a cultural chameleon that perfectly expresses the multiple personalities of ADAM.

The store is open 7 days a week, with different events happening each month. As well as social activations designed to engage Opel fans and drive people to the store.

Be sure to check out the ADAM Store in early February where you get the chance to make your car even more individual, by customizing your very own new car scent. Check out for more details.

The ADAM Store is located at the Nieuwezijds Voorburgwal 262, in Amsterdam.

About J. Walter Thompson Amsterdam

We’re a local agency with international ambitions. Intergalactic ambitions even.