J. Walter Thompson Amsterdam creates new campaign for Born Healthy Foundation.
14 JANUARY 2016, AMSTERDAM THURSDAY 14TH JANUARY
The birth of a baby is the happiest moment of your life. But not for everyone.
Sadly, babies are stillborn or die during or shortly after birth every day in the Netherlands as a result of growth restriction, premature birth or congenital defects.
Supported by the national professional organisations of gynaecologists, paediatricians and midwives, the Born Healthy Foundation finances scientific research with the aim of ensuring that as many babies as possible in our country enjoy a healthy start in life.
In order to increase awareness of this relatively new organisation and the problem it is dedicated to solving, J. Walter Thompson Amsterdam has been brought on board.
By showing how close together a birth announcement and a funeral notice can be, this awareness campaign will make painfully clear how fine the line is between the greatest happiness and the greatest sorrow faced by young parents.
About J. Walter Thompson Amsterdam
We’re a local agency with international ambitions. Intergalactic ambitions even. To reach that goal we’ve transformed the agency quite drastically. For instance, we only have 3 departments: Think, Do and Make. Why? Because you have to keep it simple this day and age to help your clients face an increasingly complex world.