GRAND PRIX DIGITAL AT EPICA AWARDS FOR J. WALTER THOMPSON AMSTERDAM
Digital video for online translation agency ElaN Languages bags Top Honor in Berlin.
19 NOVEMBER 2015, THURSDAY 19TH OF NOVEMBER 2015, BERLIN
SummaryThe list of awards won by this digital project was already considerable, with a Silver and a Bronze Lion at Cannes, and podium places at The One Show, The New York Festivals and The Clio Awards. And now, in addition to Gold in the Consumer Direct category, it can also add a Grand Prix in the Digital category.
"“Of course it’s a major challenge for a small online translation agency to take on the Goliath of online translations : Google Translate. The only way we were able to beat them was by making the quality difference tangible. Or rather, edible. The online video of the experiment convinced a lot of people to have a taste of ElaN Languages. And that’s exactly what we wanted to achieve." " Bas Korsten, ECD J. Walter Thompson Amsterdam
About J. Walter Thompson Amsterdam
We’re a local agency with international ambitions. Intergalactic ambitions even. To reach that goal we’ve transformed the agency quite drastically. For instance, we only have 3 departments: Think, Do and Make. Why? Because you have to keep it simple this day and age to help your clients face an increasingly complex world.