05 JULY, 2017
J. Walter Thompson Amsterdam and PLUS supermarket launch first product: SuperSauce.
Cannes Innovation Agency of the Year 2016, J. Walter Thompson Amsterdam, has now turned its hand to product development by co-creating a new food brand for Dutch supermarket chain PLUS: SuperSauce. An undercover vegetable sauce made with pure beetroot, carrot and parsnip, SuperSauce helps parents overcome the daily struggle of making kids eat their vegetables. Agency chef and food creative, Robbie Postma, worked with a dedicated team and the PLUS supermarket to develop a sauce that appeals to...Read release